We built it to solve
our own problem.
Deligatr was built inside Webtec — a growing digital agency spending £400 per meeting on Meta ads with a 50% no-show rate. We built a better system. It worked. Then we productised it.
No managed AI outbound service existed. Every competitor was selling software and leaving execution to the buyer. We made the opposite bet — that what B2B companies actually need is results, not another tool to manage.
The AI SDR market has 110+ tools. Zero managed services.
When we analysed the market in 2025, every competitor was selling software. Instantly. Artisan. 11x. B2B Rocket. All tools. All requiring the buyer to become an expert in email infrastructure, deliverability, copywriting, and campaign management.
Meanwhile, community forums — Reddit, Slack, G2 reviews — were full of frustrated buyers. "1,400 emails sent, 0 responses." "It's like buying a Tesla you can't steer." The tools were powerful. The operators were overwhelmed.
The gap was obvious: a managed service that combined AI infrastructure with human strategic oversight, priced below a human SDR agency, and requiring zero technical expertise from the client. Nobody was building it. So we did.
From inside a sales team to a global platform.
Deligatr did not start as a startup idea. It started as a solution to a real pipeline problem — and was stress-tested on our own revenue before anyone else's.
Jody joins Webtec as Growth Specialist
In the first month, nearly doubles the company's previous monthly sales record. First team member to consistently upsell SEO services. Within months, promoted to Sales Manager.
Sales Manager — $1.5M in 12 months
Takes full ownership of revenue at Webtec. Builds a sales team to a consistent 25%+ close rate. Increases team upsell rate from 5% to 25%. Identifies that Meta ads are delivering meetings at £400 CAC with a 50% no-show rate.
The pipeline problem becomes a product
Jody and the team begin designing an internal outbound system — combining buyer intent data, multi-source enrichment, and multi-channel automation — to replace paid social spend at Webtec. J&H Sales Solutions incorporated as the operating entity.
Deligatr is founded
The internal system goes commercial. Deligatr launches as an AI-driven outbound and data platform — the same infrastructure that solved Webtec's pipeline, packaged as a managed service for B2B companies.
First case study: 60% CAC reduction
WebTec Q1 results confirmed: 60% reduction in customer acquisition cost, 2× meeting volume, sales team calendars consistently full. Consistent qualified pipeline replaces unpredictable ad spend. Profitability restored.
Scaling the managed model
Deligatr is expanding its client base across agencies, consultancies, professional services, and B2B SaaS — all high-ticket verticals where managed outbound delivers the clearest ROI.
Meet the team.
Small on purpose. Every client gets direct access to the people building and running their campaigns — not an account manager reading from a script.
Jody Pattison
Co-Founder · Deligatr | Sales Manager · Webtec
"I'm not interested in vanity metrics. My focus is building systems that sales teams actually use — and that materially improve efficiency, conversion, and unit economics."
Built Deligatr after identifying that Meta ads were delivering meetings at £400 CAC with a 50% no-show rate at Webtec. He built a better system, proved it internally, then productised it. Over 12 months he closed $1.5M+ in sales, built a team to 25%+ close rate, and cut CAC by 60%.
BSc Business Management & Leadership, Coventry University. Bilingual in English and Spanish. Operates from Spain.
Pontus Lenell
Co-Founder & CEO · Webtec | Stockholm, Sweden
"A visionary who sees where the business is going and brings the team with him. He fosters a culture of trust and autonomy — masterful communicator, deeply client-focused, leads with both ambition and heart."
— LinkedIn recommendation
Pontus co-founded Webtec and built it into a high-growth digital agency serving SMBs globally. His strategic and entrepreneurial background spans Harvard Business School executive education, Demand Curve growth training, and Scaleup Valley — giving him a rigorous foundation in what actually drives sustainable B2B growth.
He brings the commercial architecture and leadership framework that made Deligatr possible — overseeing client strategy, growth operations, and the team that runs every managed campaign from day one.
Harry Pattison
Co-Founder · Deligatr | New World Sales
"Sales is changing faster than most people can keep up with. Harry was born into the architecture of it — and he is building on that foundation with a clarity that most operators spend years trying to develop."
— Jody Pattison
Harry brings a perspective that only comes from growing up at the intersection of entrepreneurship, technology, and global business. Raised across Spain, Dubai, and London, he developed an instinctive understanding of how different markets think, buy, and build trust — long before most people start their first job.
Bilingual and globally minded, Harry leads Deligatr's approach to new world sales — where cultural intelligence, digital fluency, and relationship-first thinking combine into a new kind of commercial advantage. He did not just witness the architecture of modern outbound being built. He was part of it.
Deligatr is a family-backed business in the truest sense — built by people with skin in the game, from a family that understands what it takes to build something real.
Six principles that run every campaign.
These are not brand values on a wall. They are the operating principles that determine every decision we make — in campaigns, in pricing, in client communication.
Outcomes over activity
We do not report vanity metrics — open rates, send volume, impressions. Every conversation we have with clients starts and ends with pipeline, meetings, and revenue. If our work is not moving those numbers, we change the work.
Managed, not sold
The entire outbound industry defaults to selling software and leaving execution to the buyer. We made the opposite bet: that buyers want results, not tools. Every campaign is run by a named account manager, not left to an algorithm.
Human review at every step
AI accelerates our research and personalisation. Humans approve every message before it sends. That combination — machine speed, human judgement — is what makes outreach feel personal at scale.
Transparency by default
We publish our pricing. We tell clients honestly if we are not the right fit. We share performance data weekly — including what is not working. Clarity builds better relationships than polish.
Built for high-ticket B2B
We are not a tool for high-volume, low-value lead gen. We are built for the businesses where one new client covers months of service — accountancies, law firms, consultancies, SaaS. That specificity makes us better at it.
We eat our own cooking
Deligatr was built to solve Webtec's pipeline problem first. We reduced our own CAC by 60% before selling the system to anyone. Every feature, every process, every claim was stress-tested internally before a client ever saw it.
Patient. Precise. Impossible to ignore.
The alligator does not rush. It watches, waits, and acts with precision at exactly the right moment. That is Deligatr's approach to outbound — patient targeting, perfect timing, decisive action.
Our mascot is a battle-ready, neon-armoured version of that instinct. It represents the combination of raw intelligence and relentless execution that we bring to every campaign. Loud enough to stand out. Sharp enough to convert.
Patient
Waits for the right moment
Precise
Targets the right people
Persistent
Multi-touch, multi-channel
One service. Zero DIY.
We run your entire outbound operation. You attend the meetings. We fill the calendar.
ICP Targeting & List Building
450M+ verified contacts, filtered by industry, seniority, company size, technology signals, and real buyer-intent data.
10,000+ Pre-Warmed Mailboxes
Dedicated outreach infrastructure — full SPF, DKIM, DMARC on every domain. 90%+ inbox delivery rate from day one.
Human-Reviewed Copywriting
AI assists research. Humans write every message. Your account manager reviews every sequence before anything sends.
Email, LinkedIn & WhatsApp
Coordinated multi-channel outreach. 1,000+ personalised touchpoints per week across all three channels simultaneously.
Response Handling & Qualification
AI + human team reads every reply. Objections handled. Interested prospects routed straight to your calendar.
Meetings Booked to Your Calendar
Qualified prospects book directly. You receive a pre-call brief on every contact. You show up informed. You close.
Let's talk about your pipeline.
We reply within 24 hours. Or book a discovery call directly.
Your next client is already out there.
30-minute call. Honest fit assessment. We only take on clients we are confident we can deliver results for.
Book a Discovery CallNo commitment. No pitch deck. Just an honest conversation.