White label answerengine optimizationunder your brand, not ours.

White label AEO is an arrangement where a specialist team delivers answer engine optimization for your clients under your brand rather than their own. You hold the client relationship, you set the price, you present the work, and you invoice. We do the delivery and stay invisible. It lets an agency add AI visibility as a service line without recruiting a specialist, building the tooling, or absorbing the learning curve on live client accounts. Everything that reaches your client, from the strategy to the monthly reporting, arrives in your brand and ready to forward.

No, on both counts, and it is written into the partnership terms rather than just promised on a call. We do not contact your clients for onboarding, for approvals, or for anything else. Every communication routes through you. The only exception is when you explicitly invite us onto a call as a member of your team, which some agencies do on larger pitches where technical depth helps. We also do not treat your client list as a prospect list, during the partnership or after it ends. Your relationships are the asset you are protecting by working this way, and undermining them would end our own business model.

Yours, everywhere. No Deligatr name or logo appears on any deliverable, report, document, page or file. That includes the places agencies usually get caught out: footers, file names and document metadata. Monthly reporting is produced in your brand and formatted so you can forward it to your client without editing it first. If your agency has a specific report template or brand guideline you want followed, we build to that during partnership setup in week one rather than sending you something generic to fix yourself.

You are quoted a delivery rate for each scoped engagement. You decide what to charge your client on top of it, and the difference is your margin. We invoice you, you invoice your client, and your client never sees a figure that came from us. Because engagements are scoped per business rather than sold as fixed packages, the delivery rate moves with how much work a given client actually needs, which means your pricing can flex too. We talk through the specific rate on the first call, before any commitment, so you can model your own numbers before deciding.

That happens, and it is not a problem. Our delivery lead can join a call as a member of your team, introduced however you like, with no reference to Deligatr. Plenty of agencies use this deliberately on bigger accounts, because having someone in the room who can answer a hard technical question in real time closes deals. Other agencies never do it and prefer to stay the single point of contact throughout. Both work. You choose per account rather than committing to one approach up front.

The arrangement is designed to work at one client and at twenty, so there is no volume floor to clear before it makes sense. What we do ask for is a genuine intention to sell it rather than a partnership signed and then forgotten, because the sales enablement work we do in week one only pays off if you actually pitch. Individual client engagements are ongoing rather than one-off projects, because AI visibility decays when nobody maintains it. We cover commitment terms on the first call.

The same five-surface engagement we deliver directly: the client website, their business profile, their product data where they sell online, landing pages built from a compact high-intent keyword set, and customer reviews generated through outreach to their existing customer base. Which of the five apply depends on the client, and we scope that per brief rather than running an identical checklist on everyone. If a client only needs two of the surfaces we say so and price accordingly, rather than billing you for work that will not move their numbers.

Both, and the sales side is the part most agencies underestimate needing. You get a visibility audit you can run on any prospect before you pitch, so you walk in holding a specific provable gap rather than a general argument. You get the pitch itself written out, the objection handling for the four objections that come up on nearly every AEO conversation, and a one-pager and deck in your own brand. On larger pitches our delivery lead can join the call as part of your team. Delivering a service you cannot sell is not much use to either of us.

Partnership setup takes about a week: terms and non-solicitation signed, your reporting template branded, your delivery lead assigned, and the sales enablement pack in your hands. From that point you can pitch. Delivery starts when you send your first signed brief. The client-side timeline is the same as any AEO engagement, meaning early movement from around month two and commercial results typically between month three and month five depending on whether the client is local or national. Set that expectation with your client on the pitch rather than after.

We work with multiple agencies, which means it is possible for two of our partners to serve clients in similar spaces. Where a brief would put us on both sides of a directly competing local market, we flag it before accepting the work rather than after you have already pitched. We will tell you plainly if a conflict exists so you can decide how to proceed. What we will not do is take the brief quietly and hope neither side notices, because the moment that surfaces the partnership is worth nothing to either of us.

We do not work with gambling, casinos or 18+ businesses. We also decline regulated advice categories, meaning medical, legal and financial advice. Google classifies those as Your Money or Your Life topics and holds them to an evidence standard requiring genuine, verifiable professional credentials attached to the content itself. An agency cannot manufacture those signals and neither can we. If one of your clients sits in one of those categories we will tell you before you pitch rather than after, which is more useful to you than a partner who says yes to everything.

Answer engine optimization is the service we white label as a standard arrangement. Our managed outbound offering runs differently, because it involves sending on a client behalf at volume and the deliverability and domain considerations make a white label wrapper more complicated. It is not a flat no, but it needs a specific conversation rather than a page answer. Raise it on the first call and we will tell you honestly what is possible and what is not.