Stop waiting forthe next RFP.
Deligatr builds and runs a fully managed outbound engine for architecture firms, reaching developers, GCs and facility directors directly, before a project is ever formally out to bid.
Portfolio-led messaging, not generic pitches. No hires, no software to learn, no more betting your pipeline entirely on who happens to publish an RFP this quarter.
No fabricated numbers hereiWe do not yet have a published architecture firm case study. The ranges below reflect general B2B professional-services campaign performance, not architecture-specific results.
Typical meeting trajectory
Illustrative, based on B2B professional-services campaigns
Where opportunities come from, by buyer type
Plans start at
No setup fees. No long-term contract on monthly billing.
Quick answer
Deligatr generates leads for architecture firms by running a fully managed outbound engine across email and LinkedIn, reaching developers, general contractors and facility directors before projects are formally out to bid. We define your ideal project profile, build and warm the sending infrastructure, write portfolio-led messaging, handle every reply, and book qualified meetings directly to your calendar. Plans start at $2,500 per month with no long-term contract.
We know this industry
New business for an architecture firm is not like anyone else's pipeline
RFPs, referrals and portfolio reputation each matter, and each has a real limitation. Here is what we build around for every architecture client.
RFPs are reactive by nature
You can only respond to what is already out to bid. By the time an RFP is public, three other firms are already competing on price for the same project.
Feast and famine project cycles
One quarter you are turning down work, the next your pipeline is nearly empty and you are bidding on projects below your ideal margin just to keep staff billable.
Referrals are real but slow
A strong past client will refer you eventually. You cannot forecast growth off a network that moves at its own pace.
Directory listings put you in a price race
Houzz, Archinect and similar platforms put your firm next to five competitors on the same page, comparing on price and reviews, not your actual design strength.
No one owns business development full time
A principal handles new business between actual project work, which means outreach happens in bursts, then stops for months at a time.
The best relationships happen before the RFP
By the time a project is formally out to bid, the developer or facility director may already have a firm in mind from an earlier conversation you never had.
Fact note: most architecture firms report that referrals and repeat clients make up the majority of new work, which is a strength, but it also means growth is capped by how fast an existing network introduces new opportunities. Outbound does not replace that network, it runs alongside it and fills the gap between referrals.
Who we target
Five buyer types, five different triggers
| Buyer Type | Relevant Trigger Event | Typical Share of Outreach |
|---|---|---|
| Real Estate Developers | Land acquisition, zoning approval, funding close | 34% |
| General Contractors (Design-Build) | New contract award, expansion into new markets | 26% |
| Corporate Real Estate Directors | Office consolidation, HQ relocation, expansion | 18% |
| Healthcare Facility Directors | Capital expansion plans, new facility permits | 13% |
| Higher Education Facilities | Capital campaigns, new building announcements | 9% |
A trigger event is a real, timely reason to reach out, a permit filing or a funding close, rather than a cold, generic message. Illustrative distribution, adjusted per firm during the ICP workshop based on your specialism.
What the outreach actually looks like
Portfolio-led, never a pitch
Every message references a real trigger and a specific, relevant piece of your portfolio. No "award-winning" language, no generic capability statement.
Reviewed by your firm before it ever sends, so nothing goes out that does not sound like your practice.
What you get
A complete outbound engine, run for you
You do one workshop. We build, run and optimise everything else.
ICP Workshop
One session to define your ideal project by type, budget range and buyer role, developer, GC, or facility director. No generic targeting.
Infrastructure, Built and Warmed
Email domains and LinkedIn accounts set up and warmed properly before a single message sends. You never touch a tool.
Portfolio-Led, AI-Personalised Copy
Every message references a specific project trigger and a relevant piece of your portfolio, never a generic pitch.
Email and LinkedIn, Run for You
Multi-channel outreach managed end to end to developers, GCs and facility directors. We send it, track it, adjust it.
Reply Handling and Qualification
Every reply is read, qualified for real project fit, and moved forward. Only genuine opportunities reach your calendar.
DeliHub CRM Included
A fully set up CRM instance so every conversation, project stage and meeting is tracked in one place, included in every plan.
Your pipeline, in one place
Every project conversation, tracked in DeliHub
Meetings by buyer type, this month
Here's what we do instead
Reaching the right buyer before the RFP exists
Trigger-based, never generic
A land filing, a permit, a funding announcement. Every message ties back to something real and current.
Portfolio-matched by project type
Healthcare outreach references healthcare work. Multifamily references multifamily. Relevance drives replies.
Built to run ahead of the RFP cycle
By the time a project is formally out to bid, you may already be the firm the developer has in mind.
Five buyer types, one managed system
Developers, GCs, corporate RE, healthcare and higher-ed facility directors, each with tailored messaging.
How it works
One platform. Fully managed.
01
We build it
One ICP workshop with your firm. We define your ideal project by type and budget, then set up and warm your sending infrastructure.
02
We run it
Email and LinkedIn go live with portfolio-led, AI-personalised copy. We handle every reply and qualify project fit.
03
You close it
Qualified meetings land directly on your calendar. You show up to a warm conversation about a real project.
Typical outreach funnel, per 100 contacts
Illustrative funnel based on B2B professional-services campaign averages
What to expect
Typical KPI ranges by stage
Architecture sales cycles run longer than most B2B industries. Based on professional-services client campaigns generally, actual results vary by project type, region and firm reputation.
Setup and launch
ICP defined, portfolio-led copy approved, domains warmed, first sends go out
First real signal
Messaging tested across buyer types, first qualified conversations land
Steady state
Winning buyer segments scaled, pipeline building ahead of the next RFP cycle
Why architecture firms trust us with this
Built to be reviewed, not just believed
We do not have a published architecture firm case study yet. Here is what we can show you instead.
Full Message Visibility
Every template is visible in DeliHub before and after it sends. Nothing goes out that your firm has not seen.
Portfolio-Matched by Design
We ask for your best relevant project examples during onboarding and build messaging around them directly.
Cancel Anytime, No Lock-In
No long-term contract on monthly billing. If it is not producing qualified conversations, you are not stuck paying for it.
Built by People Who Sell for a Living
Deligatr's own team runs this exact playbook to generate its own client pipeline. We are not guessing at what works.
How the options compare
RFP-only vs. directory listing vs. Deligatr
| Factor | RFP-Only | Directory Listing | Deligatr |
|---|---|---|---|
| How opportunities arrive | Wait for RFPs to be published | Wait for directory searches | Proactively identified before the RFP stage |
| Competitive position | One of several bidders on price | One of several listings on a page | A relationship, before the project is out to bid |
| Who does the outreach | A principal, between project work | Not applicable, no direct outreach | Managed end to end, reviewed by your firm |
| Targeting | Whatever RFPs happen to appear | Broad visibility, not targeted | Specific project type, budget range and buyer role |
| Channels covered | None, purely reactive | Website and directory profile | Email and LinkedIn, run simultaneously |
| Typical monthly cost | $0 cash, high opportunity cost | $1,500 to $4,000/mo for listings and website | From $2,500/mo, cancel anytime |
Pricing
Plans start at $2,500/mo
No setup fees. No long-term contract on monthly billing. Save 20 percent on quarterly billing.
Starter
Email outreach, 5,000 prospects/mo, 2 LinkedIn accounts, DeliHub CRM.
Growth
Everything in Starter plus 12,000 prospects/mo, email + LinkedIn simultaneously, weekly reporting.
Scale
Everything in Growth plus 30,000 prospects/mo, AI voice, dedicated campaign manager.
Questions architecture firms ask before starting
Is direct outreach normal in architecture, or does everything come from RFPs?
Will this look unprofessional or too salesy for an architecture firm?
How is this different from a directory listing or a marketing agency?
What is actually included in the monthly plan?
Can you target specific project types, like healthcare, education or multifamily?
How quickly will we see meetings on the calendar?
Do we need to hire a business development person or manage any software?
Does this work for small and mid-size firms, not just large practices?
Is there a long-term contract?
Related industries
Ready for a pipeline thatdoesn't wait for RFPs?
Book a free strategy call and see exactly how Deligatr would build your firm's outbound engine. No commitment, no pressure.