Stop waiting for the next referral or outage.
Deligatr builds and runs a fully managed outbound engine for IT companies and MSPs, reaching SMB owners, IT directors and compliance-driven buyers directly, before they are forced into an urgent, reactive decision.
No hires, no software to learn, no more hoping a vendor partner program sends you an exclusive lead. One ICP workshop, then we run the entire outreach for you.
No fabricated numbers hereiWe do not yet have a published IT company or MSP case study. The ranges below reflect general B2B professional-services campaign performance, not IT-specific results.
Typical meeting trajectory
Illustrative, based on B2B professional-services campaigns
Where the pipeline comes from, by buyer type
Plans start at
No setup fees. No long-term contract on monthly billing.
Quick answer
Deligatr generates leads for IT companies and MSPs by running a fully managed outbound engine across email and LinkedIn, reaching SMB owners, IT directors and compliance-driven buyers directly, before they are forced into a reactive decision after an outage or breach. We define your ideal client, build and warm the sending infrastructure, write trigger-based messaging, handle every reply, and book qualified meetings directly to your calendar. Plans start at $2,500 per month with no long-term contract.
We know this industry
Growth for an MSP is not the same as anyone else's pipeline
Referrals, vendor programs and directory listings each matter, and each has a real ceiling. Here is what we build around for every IT company client.
Referral-only growth has a ceiling
Existing clients and vendor partners refer you occasionally, not on a schedule. You cannot forecast growth off a channel you do not control.
Directory listings put you in a price race
Clutch, G2 and local search results put your firm next to every competitor in your market, comparing on price per seat, not reliability.
Break-fix clients rarely convert on their own
A client paying hourly for support is profitable per ticket but unpredictable. Moving them to a managed retainer requires a proactive conversation someone has to initiate.
Inbound only spikes after something breaks
Most inbound interest arrives right after a breach or an outage, reactive, urgent, and often too late for a considered decision.
Technical founders are not natural sales people
The people who built the best technical reputation are rarely the same people comfortable proactively reaching new prospects.
Vendor partner leads are shared, not exclusive
Microsoft, Cisco and similar partner programs distribute leads across multiple MSPs in the same territory, not just your firm.
Why this matters for revenue
Break-fix clients rarely convert themselves
Managed retainers are typically worth significantly more per client per month than hourly break-fix work, and provide predictable, recurring revenue instead of unpredictable ticket volume.
We can build a dedicated outbound campaign targeting your existing break-fix clients and net-new prospects with a managed retainer offer, side by side.
Illustrative monthly revenue per client, by model
Illustrative index, not measured client data. Actual figures vary by market and service scope.
Who we target
Five buyer types, five different triggers
| Buyer Type | Relevant Trigger Event | Typical Share of Outreach |
|---|---|---|
| SMB Owners, No In-House IT | Security incident, headcount growth, provider contract renewal | 34% |
| Mid-Market IT Directors / CIOs | Digital transformation initiative, cloud migration project | 24% |
| Healthcare Practices | Compliance audit, EHR system upgrade, HIPAA requirement | 18% |
| Financial & Legal Firms | Cybersecurity insurance requirement, regulatory audit | 15% |
| Multi-Location Retail / Franchise | New location rollout, POS system upgrade | 9% |
A trigger event is a real, timely reason to reach out, a compliance deadline or a growth signal, rather than a cold, generic message. Illustrative distribution, adjusted per firm during the ICP workshop.
What the outreach actually looks like
Trigger-based, never fear-based
Every message references a real, current, relevant reason to reach out. No generic scare tactics, no "hackers are coming for you" language.
Reviewed by your team before it ever sends, so nothing goes out that does not sound like your firm.
What you get
A complete outbound engine, run for you
You do one workshop. We build, run and optimise everything else.
ICP Workshop
One session to define your ideal client by company size, vertical and buyer role. No generic targeting.
Infrastructure, Built and Warmed
Email domains and LinkedIn accounts set up and warmed properly before a single message sends. You never touch a tool.
Trigger-Based, AI-Personalised Copy
Every message ties to a real trigger, a compliance deadline, a contract renewal window, a growth signal, never a generic pitch.
Email and LinkedIn, Run for You
Multi-channel outreach managed end to end to qualified buyer contacts. We send it, track it, and adjust it.
Reply Handling and Qualification
Every reply is read, qualified for fit and budget, and moved forward. Only real prospects reach your calendar.
DeliHub CRM Included
A fully set up CRM instance so every conversation and meeting is tracked in one place, included in every plan.
Your pipeline, in one place
Every client conversation, tracked in DeliHub
Meetings by vertical, this month
Here's what we do instead
A trigger-based outbound engine, built for MSPs
Trigger-based, never generic
A compliance deadline, a growth signal, a contract renewal window. Every message ties back to something real and current.
Vertical-matched messaging
Healthcare outreach references HIPAA. Financial services outreach references regulatory audit cycles. Relevance drives replies.
Built to convert break-fix to retainer
A dedicated campaign targeting existing hourly clients with the case for predictable, managed service revenue.
Five buyer types, one managed system
SMB owners, mid-market IT directors, healthcare, financial and legal, and multi-location retail, each with tailored messaging.
How it works
One platform. Fully managed.
01
We build it
One ICP workshop with your team. We define your ideal client by vertical and company size, then set up and warm your sending infrastructure.
02
We run it
Email and LinkedIn go live with trigger-based, AI-personalised copy. We handle every reply and qualify fit.
03
You close it
Qualified meetings land directly on your calendar. You show up to a warm conversation about a real IT need.
Typical outreach funnel, per 100 contacts
Illustrative funnel based on B2B professional-services campaign averages
What to expect
Typical KPI ranges by stage
Based on B2B professional-services client campaigns generally. Actual results vary by vertical, market and how narrow your ICP is.
Setup and launch
ICP defined, trigger-based copy approved, domains warmed, first sends go out
First real signal
Messaging tested across verticals, first qualified conversations land
Steady state
Winning verticals scaled, break-fix-to-retainer campaigns compounding
Why IT companies trust us with this
Built to be reviewed, not just believed
We do not have a published IT company or MSP case study yet. Here is what we can show you instead.
Full Message Visibility
Every template is visible in DeliHub before and after it sends. Nothing goes out that your team has not seen.
Vertical-Matched by Design
We ask for your priority verticals and compliance specialisms during onboarding and build messaging around them directly.
Cancel Anytime, No Lock-In
No long-term contract on monthly billing. If it is not producing qualified conversations, you are not stuck paying for it.
Built by People Who Sell for a Living
Deligatr's own team runs this exact playbook to generate its own client pipeline. We are not guessing at what works.
How the options compare
Referrals vs. directory listing vs. Deligatr
| Factor | Referrals / Vendor Leads | Directory Listing | Deligatr |
|---|---|---|---|
| How clients arrive | Wait for referrals or vendor leads | Wait for directory searches | Proactively identified and reached directly |
| Client exclusivity | Shared across partner program MSPs | Compared against every listed competitor | A direct, exclusive conversation |
| Who does the outreach | The owner, between client delivery work | Not applicable, no direct outreach | Managed end to end, reviewed by your firm |
| Targeting | Whoever happens to refer you | Whoever searches your category | Specific company size, vertical and buyer role |
| Break-fix to retainer conversion | Rarely proactively pursued | Not applicable | A dedicated, structured campaign |
| Typical monthly cost | $0 cash, high opportunity cost | $500 to $2,000/mo for premium listings | From $2,500/mo, cancel anytime |
Pricing
Plans start at $2,500/mo
No setup fees. No long-term contract on monthly billing. Save 20 percent on quarterly billing.
Starter
Email outreach, 5,000 prospects/mo, 2 LinkedIn accounts, DeliHub CRM.
Growth
Everything in Starter plus 12,000 prospects/mo, email + LinkedIn simultaneously, weekly reporting.
Scale
Everything in Growth plus 30,000 prospects/mo, AI voice, dedicated campaign manager.
Questions IT companies ask before starting
We already get most clients from referrals and vendor partner programs. Why add outbound?
Can this help us convert break-fix clients into managed service retainers?
Will outreach about cybersecurity come across as fear-mongering?
What is actually included in the monthly plan?
Can you target specific verticals, like healthcare, legal or financial services clients?
How quickly will we see meetings on the calendar?
Do we need a dedicated salesperson or account executive?
Does this work for niche MSPs, like healthcare-only or legal-only IT providers?
Is there a long-term contract?
Related industries
Ready for a pipeline that doesn't wait for an outage?
Book a free strategy call or check pricing. Either way, the next step takes two minutes.