AI Search and AEO
Answer engine optimization, AI visibility and what it takes to get your company named when a buyer asks an AI assistant for a recommendation.
How Much of the Internet Is AI? What the Flood Means for B2B
I read the studies on the flood of AI websites, then checked our own Search Console and crawler logs. Here is what I did, what I found, and what I would do next.
Generative Engine Optimization (GEO): The Complete Guide
How generative engines retrieve and synthesize answers, what the original GEO research actually found (and where it stops), and a practical plan, including an honest verdict on llms.txt and schema.
What Is Answer Engine Optimization (AEO)? The Complete Guide
What AEO is, how an AI answer gets built, what to change on the page, what the evidence says about schema, and how to measure whether assistants name you. Includes our own audit data from 217 businesses across 12 industries.
AEO vs GEO vs SEO: What Actually Separates Them
Everyone has a confident answer for what separates these three terms, and most of them disagree. We traced each one back to its actual origin, including the one whose "2018" origin story falls apart under a five-minute check.
Where ChatGPT, Perplexity and AI Overviews Get Their Citations
A 680-million-citation analysis shows each AI platform leans on different sources, and most citations go to a long tail. What that means for where you spend effort.
AI Search and AEO FAQs
Quick answers before you dig into the guides above.