Outbound, inbound.
One revenue engine.
Cold email, cold calling and LinkedIn cover outbound. Answer engine optimization and organic search cover inbound. Both land in the same CRM Deligatr runs its own pipeline on, an analytics layer that ties every campaign to the revenue it actually produced, not a dashboard that just counts pageviews.
Every guide here comes from campaigns Deligatr runs itself.
Benchmarks and Research
We Audited 16 IT Services Companies for AI Visibility. Here Is What We Found.
We ran our live AEO audit tool against IT services companies and measured who AI assistants actually name. Average visibility across the 16 we could scan: 23.8%. Buyers who describe a problem, the way most MSP deals start, named a company in only 1 of 16 cases.
Benchmarks and Research
We Audited 16 Established Insurance Brokerages for AI Visibility. Here Is What We Found.
We ran our live AEO audit tool against 16 established insurance brokerages and measured who AI assistants actually name. Average visibility: 31.2%. Yelp was the most cited source, and a brokerage's own website was almost never cited.
Benchmarks and Research
We Audited 22 Established Law Firms for AI Visibility. Here Is What We Found.
We ran our live AEO audit tool against 22 established law firms and measured who AI assistants actually name. Average visibility: 23.6%. A firm's own website was only 0.6% of what AI cited.
Benchmarks and Research
We Audited 30 B2B SaaS Companies for AI Visibility. Here Is What We Found.
We ran our live AEO audit tool against 30 real B2B SaaS companies and measured who AI assistants actually name. Average visibility: 67.3%. The weak spot is the buyer who has a problem and no vendor in mind yet.
Cold Email
Cold Email: The Complete Operator's Guide
Infrastructure decides the outcome more than copy does. The domains, authentication and ramp that get you into the inbox, the list and message that earn the reply, and why the benchmarks you have seen disagree by almost 10 times.
AI SDR and AI Agents
AI SDR: What It Is, What It Actually Does, and Where It Fails
Software that does the sales development job is real, and so are the failure patterns vendors leave out of the demo. Published prices from $250 a month, a 97% to 7% gap between AI spend and measured ROI, and what has to be true before it works.
The short answer
This is Deligatr's own revenue engine playbook, covering outbound (cold email, cold calling, LinkedIn), inbound (answer engine optimization, organic search) and the CRM that connects both to pipeline, as one connected system rather than separate channels. Every guide is written from campaigns Deligatr runs for itself or its clients. Each one names its channel and category up front, so the right guide takes seconds to find.
Real clients. Real numbers.
Every guide on this blog is written from campaigns Deligatr actually runs. These are six of them, with the verified result attached.
Marketing agency
31 meetings in month 3
Booked meetings by month three, replacing a feast-and-famine referral cycle.
Read the case studyAccounting firm
3 new retainers in 90 days
New retainer clients in 90 days, without a single cold call.
Read the case studyRecruiting agency
Rebuilt after a LinkedIn ban
From a restricted LinkedIn account back to a working outbound channel.
Read the case studySaaS founder
$340K pipeline from a blacklisted domain
Pipeline sourced after a domain had been blacklisted, not before.
Read the case studyInsurance broker
16 meetings in month 1
Meetings booked in the first month of a managed campaign.
Read the case studyManagement consultant
$180K closed in 6 months
Closed revenue traced directly back to outbound, over six months.
Read the case studyQuestions about the Deligatr blog
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