Outbound, inbound.
One revenue engine.
Cold email, cold calling and LinkedIn cover outbound. Answer engine optimization and organic search cover inbound. Both land in the same CRM Deligatr runs its own pipeline on, an analytics layer that ties every campaign to the revenue it actually produced, not a dashboard that just counts pageviews.
Every guide here comes from campaigns Deligatr runs itself.
Benchmarks and Research
Our Pilot AI Visibility Audit of 29 B2B Companies
No survey, no estimate. We ran our own live AEO audit tool against 29 real companies across six industries and measured who AI assistants actually name. Average visibility: 42.8%. Some industries are nearly invisible. Larger single-industry audits have since superseded the sector averages.
Content Marketing
Inbound Marketing: What Actually Brings In Buyers
Two thirds of US Google searches end without a click. Inbound marketing isn't dead because of that, but the version many companies still run is. Here's what works.
Content Marketing
SEO vs Content Marketing Strategy: Where They Overlap and Where They Don't
SEO and content marketing get treated as two departments arguing over the same budget line. Here's where they're actually the same discipline, where they genuinely aren't, and what happens when you get the split wrong.
Content Marketing
What Is Content Marketing? (And Why the Definition Is Shifting)
A clear answer to what content marketing actually is, where the term came from, and why its practical meaning is changing faster than its definition ever has.
Demand Generation
B2B Demand Generation Agencies: What They Actually Do
What a demand generation agency actually delivers, what it costs, and how to know whether you need one, an in-house hire, or both. Published estimates with their sources named, and where they are weak.
Content Marketing
Content Marketing Strategy for Lead Generation: Closing the Loop
Great content earns a visit in seconds and most companies still take 42 hours to follow up on it. Here is the actual mechanical loop that closes that gap, step by step.
The short answer
This is Deligatr's own revenue engine playbook, covering outbound (cold email, cold calling, LinkedIn), inbound (answer engine optimization, organic search) and the CRM that connects both to pipeline, as one connected system rather than separate channels. Every guide is written from campaigns Deligatr runs for itself or its clients. Each one names its channel and category up front, so the right guide takes seconds to find.
Real clients. Real numbers.
Every guide on this blog is written from campaigns Deligatr actually runs. These are six of them, with the verified result attached.
Marketing agency
31 meetings in month 3
Booked meetings by month three, replacing a feast-and-famine referral cycle.
Read the case studyAccounting firm
3 new retainers in 90 days
New retainer clients in 90 days, without a single cold call.
Read the case studyRecruiting agency
Rebuilt after a LinkedIn ban
From a restricted LinkedIn account back to a working outbound channel.
Read the case studySaaS founder
$340K pipeline from a blacklisted domain
Pipeline sourced after a domain had been blacklisted, not before.
Read the case studyInsurance broker
16 meetings in month 1
Meetings booked in the first month of a managed campaign.
Read the case studyManagement consultant
$180K closed in 6 months
Closed revenue traced directly back to outbound, over six months.
Read the case studyQuestions about the Deligatr blog
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