How a marketing agency ended
feast-and-famine forever.
A nine-person performance marketing agency went from 100% referral dependency to 31 booked discovery calls in 90 days. CAC dropped 54%. The founder stopped touching any outbound tool.
Two prior self-managed cold email attempts ended in deliverability collapses. Deligatr rebuilt everything from scratch with the right infrastructure and delivered consistent pipeline from week two.
Meetings booked per month
Month 1 is infrastructure build. Campaigns go live in Week 4.
Cost per meeting
Before vs after Deligatr managed outbound
Email reply rate
Before Deligatr
Five problems that made new clients an accident, not a system.
The agency ran well. Their clients got results. But every new client was a coincidence. They had no outbound, no CRM, and no infrastructure to build one. When two retainers churned in the same quarter, the pipeline was empty.
No outbound motion whatsoever. New clients arrived when referrals came in, or not at all.
Two Instantly.ai campaigns both ended in deliverability collapses within six weeks.
The founder spent 3 to 4 hours per week writing and sending LinkedIn DMs manually, with a booking rate under 1%.
Q4 2024 saw a 40% revenue dip when two retainer clients churned with no pipeline to replace them.
No CRM. A shared Google Sheet that was two weeks out of date at any given time.
What Deligatr built and when
From zero outbound infrastructure to 31 booked meetings in 90 days. This is the exact sequence of actions, week by week.
ICP Workshop
Deligatr ran a 60-minute session defining three target segments: DTC brands between $2M and $20M revenue, Shopify-native operators past $500K per month, and SaaS companies running underperforming in-house paid campaigns. Each segment received its own messaging framework and value proposition.
Infrastructure Build
Three sending domains purchased and warmed across nine inboxes over 21 days. Full SPF, DKIM and DMARC configuration. GoHighLevel CRM built with five pipeline stages mapped to the agency sales process. Primary domain untouched throughout.
LinkedIn Setup
Two LinkedIn accounts brought under Deligatr management. Connection-request sequences drafted targeting Heads of E-Commerce and Performance Marketing Directors at brands matching the ICP. Profile optimisation completed.
Campaign Launch
Email sequences (4-touch, 18-day cadence) went live across all three segments simultaneously. LinkedIn outreach began at 40 connection requests per account per day. All copy human-reviewed before sending.
Optimisation
Open rates across the DTC segment hit 41%. The SaaS segment underperformed at 2.1% reply rate and was paused. Budget moved to the Shopify segment showing 6.8% positive replies. A fourth inbox cluster added.
Scale
AI voice follow-ups introduced for prospects who had opened emails three or more times without replying. This single optimisation recovered an additional 8 meetings in month 3. CAC dropped to $193 per meeting.
The numbers that changed
Six months after switching to Deligatr managed outbound. The agency upgraded to the Scale plan for Q3. Three of the 31 Month-3 calls converted to retainer clients, adding $16,500 in new MRR.
New monthly recurring revenue added in month 6. Three retainer clients from the 31 discovery calls booked in month 3.
The Progression
Month-by-month results across 6 months
Month 1 builds infrastructure. No meetings expected. Campaigns go live in Week 4. Every month after that builds on the optimisation data from the previous. Month 6 saw the highest number of meetings across the engagement.
Meetings booked per month
Industry self-managed average: 3 to 5/month
“I spent two years telling myself referrals were enough. Two months with Deligatr and I had more discovery calls booked than in the previous six months combined. I wish I had done this sooner.”Founder, performance marketing agency
Questions about this case study
Common questions from marketing agencies evaluating managed AI outbound for the first time.
How many meetings did the marketing agency book with Deligatr?
What was the CAC reduction for the marketing agency?
How does managed AI outbound work for marketing agencies?
How long did it take to see results?
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